Ryder Brothers

Three brothers with construction in the blood. The Ryder Brothers, individually, have had a vast experience in the New Zealand construction industry - each one specialising in various specialist areas from planning, building and carpentry. This new business is the first time they have brought their skills together to set up a new player in the construction industry.

Eschewing the common proposition of businesses in this sector, Ryder Brothers is focused on delivering projects that focus on quality over quantity, bespoke over generic and a focus on long-term partnerships rather than transactional work. They want their family name to mean something.

To reinforce this, the identity system acts like a bespoke furniture maker and artisans, rather than builders. A bespoke serif wordmark, a monogram inspired by the brothers working together, a colour palette inspired by where they grew up and a tone-of-voice that is considered, not shouty.

All images courtesy of Onfire Design.