Forged Drinks

Fiji's alcohol market, driven by tourism, favors expensive international brands, with cheaper local options filling gaps. Pacific Island Beverages, a local Suva startup, launched Forged—a range of dark and light RTD cocktails blending familiar mixes with Fijian flair. Named for friendship and Fijian kinship, Forged symbolizes strength and loyalty. The brand features dark palettes and heritage cues with a modern, minimal design: bold, proud wordmark with soft serifs, a quirky historical secondary font, and minimal color palettes to distinguish mixes. Retail packaging uses typography and color contrast for impact, while off-pack patterns add visual interest.

All images courtesy of Onfire Design.