Rolling Meadow

Rolling Meadow is a well-established mainstream New Zealand cheese brand, widely recognized for its grated and block cheeses offered at accessible and affordable prices. It has long been a favorite among Kiwi families looking for reliable quality without breaking the bank. However, the brand previously faced challenges due to a lack of distinctive branding, which made it difficult to stand out effectively on crowded retail shelves.

To address this, Rolling Meadow underwent a strategic repositioning centered around the core idea "We keep you Rolling," a message that captures a sense of energy, positivity, and a big-hearted approach to everyday life. As part of this refresh, its visual identity was completely revamped to include bold, colorful, and textured food illustrations. These images are presented using playful and slightly distorted angles, creating a striking and memorable visual impact. The new logo and messaging embrace a sticker-style design paired with bold typography, underscoring the brand’s commitment to providing everyday value for customers. With these updates, Rolling Meadow has transformed into a vibrant, energetic, and essential brand for quick and tasty meals that appeal to modern, busy lifestyles.

All images courtesy of Onfire Design.