Holy Aioli

Tongue in Cheek’s Holy Aioli rapidly earned its place as a strong #2 player in a market largely dominated by a well-established global brand. Proudly crafted in New Zealand with great care and attention to detail, the product was exceptional but struggled to make a distinctive impact. Additionally, its name led to some confusion among consumers. To address this, we realigned the brand with its core mission: delivering aioli so exceptionally delicious that it elevates the humble Kiwi chip into an experience that is genuinely memorable and crave-worthy.

All images courtesy of Onfire Design.