Creative director, coffee snob and spotify junkie. Working in Auckland, New Zealand.



Walter & Wild

Hubbard Foods


Tasti Foods


Sujon Berries

Genesis Energy

Douwe Egberts NZ/Aus

Michael Hill Jeweller

Trelise Cooper

Framingham Wines

Les Mills International

Johnson & Johnson

AIA Insurance Asia Pacific

+ more


Recenet Recognition :

World Brand Design Society Awards, UK - Onfire Design listed in Top 10 Global Agency Ranking
World Brand Design Society Awards, UK - Onfire Design listed Third overall at end of year global Awards
World Brand Design Society Awards, UK - Manuka Emporium Gold / Luxerose Cocktails Silver

The Dieline Awards, Chicago - Luxerose Cocktails Gold - Dark Cocktails Category
The Dieline Awards, Chicago - Luxerose Cocktails Bronze - Luxury Limited Edition Category

Pentawards Awards, London - Manuka Emporium Silver - Food
Pentawards Awards, London - Luxerose Cocktails Bronze - Beverages


Former U17 West Sussex Squash representative, former Southern England trampoline representative, failed (4 weeks) BBC Screenwriting job, occasional spin cycle instructor and a pretty average juggler. An eclectic background that make Matt; the designer.

With over 22+ years of experience, Matt is a designer of packaging for the consumer and luxury markets, brand strategist and naming for new brands and commercial start-ups. 

Originally from the UK, Matt has diverse experience working on projects from large-scale international brands through to small, owner-operated businesses, name and brand creation, packaging and corporate sector design. Creating a diverse range of creative solutions to various commercial requirements. Projects include the continued relationship with Hubbards after overseeing the brands refresh and relaunch in 2012, repositioning the Michael Hill brand, New Zealand's biggest jewellery retailer, for their growth in Australia and USA through to creating a unique brand and packaging for Manuka Emporium, a start-up in the highly competitive honey retail sector.

Currently creative director of Onfire Design in Takapuna, Auckland, Matt oversees the design team and all creative work going through the studio. Recent work has garnered international recognition with Onfire being listed in World Brand Society's global Top 10 agency list 2018. Matt is a professional member of the New Zealand Designers Institute and speaker for Design Assembly, a local design community organisation and FMCG Magazine Marketing Summit.