Creative director, coffee ninja and spotify junkie. Working in Auckland, New Zealand.



Walter & Wild

Hubbard Foods


Tasti Foods

Sujon Berries

Genesis Energy

Douwe Egberts NZ/Aus

Michael Hill Jeweller

Trelise Cooper

Framingham Wines

Les Mills International

CDB Goldair

Johnson & Johnson

AIA Insurance Asia Pacific

+ more


Former Southern England U15 trampoline champion, former U17 West Sussex Squash representative, failed (4 weeks) BBC Screenwriting intern, occasional ironman participant, even more occasional spin cycle instructor and a pretty average juggler. 

With over 21+ years of experience in brand and packaging design, Matt has experience with large scale international brands through to small scale 'garage' projects. Gaining a wide breadth of experience, covering brand and name creation, brand story building, copywriting, packaging, NPD, digital and corporate identity. 

Currently Creative Director of Onfire Design in Auckland. Overseeing projects through the studio, taking the lead on project research and design strategy while proactively working with each client to get the most out of their brands. Matt developed the studios premise of 'better not bigger', facing the challenges and embracing the opportunities this creates. From iconic brands to brave challengers, we help brands understand their strengths, who they are talking to and how to communicate to them then crafting unique expressions that help them thrive and stand out.