Lee Winston, an Auckland based winemaker wanted to create a statement. While wines that are made in New Zealand are extremely good and highly regarded, they are very ‘samey’. Same standard varieties and blends. Even those claiming to be different are only doing so through their branding; the wine remains the same. Lee wanted to challenge this by creating unique wine blends with unique branding.
The wine itself is inspired by some of the true great winemakers from France. Lee reinterpreted the blending of various grapes, regions and vintages to create high quality, premium blends that did not adhere to standard varieties.
Hand rendered typography by Jo Tronc
Work undertaken: Creative dirtection, Naming, Brand story, Packaging