Hubbards Granola

Granola is a relatively new, but fast growing segment in the breakfast aisle which also captures consumers looking for anytime, nutritious snacking. Dominated by ultra premium artisan brands Hubbards created a small family of granolas aimed at the premium mainstream market, which uses ingredients and flavour combinations that would appeal to the high end consumer.

Work undertaken: Creative Direction, NPD, Packaging, Illustration

Granola_Packs_a.jpg
Granola_Logo.jpg
Granola_Packs_c.jpg
Granola_Packs_d.jpg
  RESULT   Launching in October 2016, Crispy Crunchy Granola had sales of $654k in its first quarter. In 2018 it is set to be a $4m range making up 7% of the total Muesli market.

RESULT

Launching in October 2016, Crispy Crunchy Granola had sales of $654k in its first quarter. In 2018 it is set to be a $4m range making up 7% of the total Muesli market.

Granola_Packs_e.jpg
Granola_ingredients.jpg
Hubbards Gluten Free Granola Packaging Design5.jpg
Hubbards Gluten Free Granola Packaging Design4.jpg
Hubbards Gluten Free Granola Packaging Design2.jpg
Hubbards Gluten Free Granola Packaging Design3.jpg
Hubbards Gluten Free Granola Packaging Design1.jpg