Michael Hill Jeweller

A major repositioning of a much loved New Zealand retail brand. Under pressure from competing large scale brands and bespoke retail offerings, the brand needed to re-establish itself at street level as well as appeal to new consumers - taking it from high street to aspirational, premium mainstream. Subsequently the brand was rolled out through its Australian outlets and into new stores in Canada and USA.

Work undertaken: Brand repositioning, packaging and comms, global standards, retail design

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