The cocktail and beverage category is a rapidly growing sector. To stand out a new brand needs to think a little differently and bring some innovation for a demanding consumer group that are always looking to discover new and unique flavours.
Luxerose is an RTD range of cocktails aimed at the young, mellenial female audience in New Zealand and China. Designed for social occasions and gifting, New Zealand mixologists were commissioned to create 3 distinctive cocktail blends reflecting current flavous and taste trends in the New Zealand social scene. Packaging the cocktails was an essential part of the project, in conjunction with the client we created a unqiue set of 3 glass vials which, when chilled, could easily be dispensed at home or in bars. These were contained within a presentation case decorated with a modern, colourful abstract botanical illustration showing various flora and fauna from New Zealand. With future range extensions intending to utilise the same livery but with illustrations reflecting different countries and cities. Bright, colourful and fun, this new way of enjoying cocktails brings a new dynamic to any social event.
Work undertaken: Naming, Creative Direction, Packaging, Naming, Structural
Awarded First Place (Dark Spirits) and Third Place (Limited Edition packaging) at 2019 Dieline Awards, Chicago
Luxerose cocktail collection is mixology made beautiful - The Dieline article