Snacking on the go, lifestyle choices, adding exciting ingredients to breakfast and other meals is a new and growing trend. These 'tinkerers' are looking for exciting products to to bring these snacking times to life. Toppers target this market with small, take anywhere packs, utilising bright, natural colours, eatery material textures and playful typography. Designed to look 'small batch made' and catering to unique tastes.
Work undertaken: Creative direction, NPD, packaging, illustration