Doing things differently with a porridge with a modern outlook. The standard rustic, traditional messaging of its competitors is replaced with a simple unique point-of-view. Bringing the quirky attitude of Amazing Mueslis into this sector, flavour and warmth is communicated with warm stylised rich watercolours and handcrafted typography.
Hand rendered typography & watercolours by Jo Tronc
Work undertaken: Creative dirtection, NPD, packaging