Hubbards Outward Bound

One of the first cereals released by Hubbards which the company still donates too today, Outward Bound is a small but integral part of the Hiubbards brand. This refresh was undertaken to reposition it in the energy segment of the breakfast aisle, articulating its natural base ingredients and links to the typically Kiwi outdoor pursuits.

Work undertaken: Creative direction, design  

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