Hubbards Kids Cereals

Intentionally avoiding the standard cartoon characters used for kids cereals, the relaunch of Hubbards Kids created a design architecture around the emotive idea of kids doodles, sketch books and ‘mind farts’! In essence, each pack is a reflection of the chaotic, fun and random nature of kids’ minds.

Typography and illustrations by Beck Wheller

Work undertaken: Creative direction, NPD, Packaging, copy writing

KIDS HERO.jpg
Kids-Setup-with-Toys2.jpg
Kids_group.jpg
Kids-Illos.gif
KIDS sketches.jpg
Hubbards Bugs n Mud Smooth.jpg
Kids-Back-of-Pack-Lge.jpg
Kid_BACKS.jpg
Kids-Info-Side.jpg
Kid_beforeAfter1.jpg
Hubs_Kids_Slide_8.jpg