Hubbard Amazing Mueslis

The first step for the refreshed Hubbards rebrand. A throughly modern muesli range designed to innovate and disrupt the supermarket segment. New pack shapes with 'pick me up' factor, textured substrates and simplified livery combined with the new Hubbards tone-of-voice to create a redefining range.

Work undertaken: Creative direction, brand strategy, NDP, structural, packaging

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Result

Result

Hubbards, who were first to market in New Zeland with mueslis in the 1990's, regained the #1 position in the retail muesli segment within 11 months of launch of the Amazing Muesli range.

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