Crown Range Regional Reserve

Created to be a curator of the very best New Zealand artisan food and wine produce for the premium Chinese hospitality and corporate markets, Crown Range Cellar is a bespoke umbrella brand which will deliver various sub branded offerings highlighting the best geographicalregions and master wine and food makers. Exclusively commissioned, limited edition runs. Regional Reserve is the sub brand, working with a renowned winemaker and picking the very best wine varieties produced in the optimum regions.  

Work undertaken: Name and brand development, packaging, photography art direction, brand activation, digital

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