Barkers of Geraldine

Recreating the jam and cordial brands New Zealand South Island heritage which had been lost in previous redesigns. Pulling inspiration from Barker's photography archives and small artisan producers at farmers markets, a 'farmers pantry' livery was developed. Focusing on the bare basics, the authentic, small batch style label created clear cut through on supermarket shelves.

Work undertaken: Brand strategy and story, packaging   

IMG_0680.JPG
IMG_0673.JPG
IMG_0675.JPG
Barkers_logo.jpg
Barkers_FRUITpicking_archive.jpg
Barkers_PICKING.jpg
Barkers_FRUITtree.jpg
Fruit.jpg
Barkers_watercolours_B.jpg
IMG_0681.JPG
Barkers-Syrups.jpg
Barkers_components.jpg
IMG_0726.JPG
Barkers_BeforeAfter1.jpg