Bach Coffee - Café

A previous humdrum Cafe service brand, Bach Espresso was completely reengineered to capture the essence and nostalgia of the New Zealand family bach. The new brand embraces the ramshackle abodes of the 50's and 60's which have been rebuilt, altered and added to. Seaside colours happily clash with material patterns and textures to tell the story of how a bach evolves with a family over the generations.

Work undertaken: Creative direction, Brand story, Strategy, packaging and comms, Brand activation, digital  

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