Helping reposition the global insurance business in the Australsian / pacific region. Having previously worked with the parent AIG brand in the past, Coats Design were commissioned to rebrand the insurer when it became part of the AIA business network. Working with the insurers agency in Shanghai, the AIA brand was developed for Australasia and South East Asia. For New Zealand alone, over 500 pieces of collateral were designed and produced.
Work undertaken: Brand repositioning, design, rollout, activation